Great B T-Shirt - RosewoodEcoalf
BECAUSE THERE IS NO PLANET B
The name and concept of ECOALF was born in 2009, along with founder Javier Goyeneche’s two sons,
“I wanted to create a truly sustainable fashion brand and I believed the most sustainable thing to do was to stop using natural resources in a careless way to ensure those of the next generation.”
He believes that recycling could be a viable solution if a new generation of recycled products were of the same quality and design as the best non-recycled.
The current model of clothing production is dictated by seasonal, sometimes nonsensical, trends that perpetuate a harmful cycle of buying and throwing away clothes which hurts the planet with its negative impact on natural resources consumption, energy and emissions.
Javier believes it’s time for change, for us to take better care of our planet, especially where fashion is concerned.
“Fashion is one of the largest consumer goods industries in the world and the second most pollutant. I believe the time when fashion was just about looking good is over. More than ever it has to be about doing what is right and feeling good about it.”
As a Certified B Corp they want to do business that’s good for people and the planet by making more thoughtful, future-thinking decisions. Their goal is to reach zero carbon emissions by 2030 while working to maintain their standards for sustainability, innovation, quality and timeless design as a sign of their durability and responsibility.
In 2015, ECOALF embarked on its most ambitious project: Upcycling the Oceans, a global adventure that will help eliminate marine debris from the bottom of the oceans thanks to the support of fishermen. At the current rate, in 2050 there would be more plastic than fish in the oceans!
We’re so proud to have ECOALF in store. We know you’re going to love them as much as we do!
Women’s round neck short sleeve T-shirt with text on the front: "Because there is no Planet B". Made 100% from organic cotton.
- Women’s T-shirt
- Round neck
- Short sleeve
- Natural dyes
- Because there is no Planet B
- Main fabric: 100% Organic cotton