Founded in Toronto in 2020 by Hayley Paone with the simple intention of developing fragrances that allow you to feel *something*. As a lifelong lover of fragrance, scents have always been an essential part of her life so she's literally poured her hands, heart and soul into this brand.
Sur Moi means "on me" in French. As such, the scents are meant to move you and all of your senses, as well as capture timeless memories--all in one bottle!
Sur Moi uses and appreciates both natural and synthetic ingredients. They vibe with botanical ingredients for the integrity and depth they add to fragrances. Synthetic ingredients offer broader possibilities providing you with a more distinctive scent.
In order to maintain sustainability they sometimes choose to use natural- identical synthetics as many natural ingredients are at risk of becoming over-harvested and endangered. They source the highest quality, cruelty-free and vegan ingredients that are free from toxins such as parabens and phthalates.
As a lover of dance Hayley found a new way of storytelling and choreographing memories, experiences and feelings by formulating them into fragrances. She calls it "therapeutic and healing".