Back in 2011 founder, Vanessa Lee owned a yoga studio with her husband and taught classes to hip-hop—the key element that eventually led to the brand’s creation.
One day after class a friend came up to him and said, "You're like a gangster ... a spiritual gangster," and they decided to put it on a shirt.
So what started as a simple t-shirt became a movement to spread good vibes, raise the vibration of the world and give back
The brand’s mission is to inspire positivity, generosity, kindness, and connectedness so that everyone, everywhere can be happy and free—some pretty powerful words that carry through in its apparel, as well as the charitable practices the brand adopted.
Through Feeding America, SG donates proceeds to provide a meal to a person in need for every item they sell. Together we have donated over 15 million meals to date, and we are just getting started.
Proceeds from sales also support additional national and international organizations that are close to their heart such as Cambodian Children's Fund, Make a Wish and Phoenix Children's Hospital.
They believe our purpose is to inspire a community of connectedness grounded in generosity - and so do we!
We are connected. We are the same. We are one.