OAS
OAS pieces link good memories from your vacation by drawing inspiration from art, architecture, and people in the international creative scene.
OAS was founded in response to the Swedish winter and is determined to create unique, coveted resort wear that exudes vacation nostalgia.
O, A and S are the three initials of the founder's name (Oliver Adam Sebastian). The brand was born during his numerous trips to the family summer home in Barcelona. It all started with Oliver continuously supplying his friends with the rare product of espadrilles, which until 2010 couldn't be found in all of Scandinavia.
After espadrilles came swimwear, and OAS grew into a resort brand. It is established in countries worldwide to provide its customers with year-round vacation wear.
"I want our customers to trust us when it comes to sustainability, inclusivity, and responsibility, that we do the best in interest for our brand and our customers as well – and while pushing these boundaries, also keeping the brand interesting and ever-evolving."
– Oliver Lundgren, CEO, and founder of OAS.
OAS is committed to creating sustainable and ethically-produced fashion. They carefully select high-quality materials and work with suppliers who share their values of environmental responsibility and fair labour practices. They focus on environmentally conscious consumers, and efforts include:
- Partnerships: Working with eco-friendly fabric suppliers
- Materials: Using organic cotton, recycled PET, and Bluesign-certified textile dyes
- Packaging: Using recycled and recyclable packaging paper
- Durable clothing: OAS designs clothing to last a lifetime
- Support for the Baltic Sea Protection Foundation: Seeking to restore and strengthen the marine environment of the Baltic Sea
- Goals: Launching new sustainable clothing lines and reducing environmental impact with responsible production
As a demand-driven label, OAS works closely with manufacturers and family businesses to ensure that their garments are of the highest quality they would expect for themselves and their customers.
OAS designs are timeless, with the creative soul in mind and beyond trends. The intention is for garments to last a lifetime, with excellence and value as the top priority.