"Let's not try to be everything to everybody. We're individuals. When you think for yourself you can be tastefully different."

~ Elliot Gant

 

It all began with shirts for GANT, and they've never stopped reinventing them. Born in 1949, it's a shirt rich in legacy and history. The combination of the founder Bernard Gantmacher's dedication to quality and his sons Marty and Elliot's sense for style and business proved to be a winning formula.

Since the first button-down shirt worn by polo players in the late 1940s, GANT went on to develop boldly-coloured shirts in unusual fabrics including Madras, candy-stripe and tartan. These shirts were in tune with the revolutionary mood of the 50s. This moment in fashion history became known as the Oxford Colour Explosion and has been a key feature of the Ivy League Look ever since. In 1971, they produced their first collection of premium American Sportswear, including ties, trousers and rugby shirts. Today, GANT's detailed craftsmanship and effortless American style appeals to many generations of women and men looking to feel casually sophisticated.

 

 

 

GANT believes that producing and consuming retail products and garments can have environmental and social impacts throughout their life cycle. They aim to integrate sustainability into all stages of their value chain to manage potential effects on people and the planet.

Key targets include:

  • Material use: By 2022, all cotton should be sourced sustainably. All conventional cotton will be replaced with more sustainable alternatives such as Better Cotton, organic cotton, recycled cotton, cotton in conversion or regenerative cotton

  • Material use: By 2025, 100% of key materials will be sustainably sourced by converting all key materials from conventional to more sustainable alternatives

  • Water: Reduce water footprint in manufacturing by 50% in 2025

  • By 2030, GANT will reduce its climate footprint by 50% throughout all operations and achieve net-zero emissions no later than 2050

They have developed a high-level action plan to reach targets, which include the following initiatives:

  • SUSTAINABLE FIBER STAIRCASE
  • SUPPLIER SUSTAINABILITY EXCELLENCE
  • GANT 7 RULES (Refresh, Repair, Relove, Rent, Regive, Remake and Recycle)

View GANT’s seven sustainability strategies and set of goals here.

Not only does GANT believe in a work environment characterized by openness and fair treatment, but it also pridefully declares that all relationships are a key enabler in helping them to manifest their commitments. Their impressive list of memberships and partnerships include:

  • UN Global Compact
  • Amfori BSCI
  • The Fashion Pact
  • Fashion Industry Charter
    for Climate Action
  • Sustainable Apparel Coalition
  • Textile Exchange
  • Better Cotton
  • Leather Working Group
  • TEXAID
  • RISE
  • WaterAid
  • WWF

 

Gant studio new york         Gant studio New york

 

Bold. Bright. Very Distinctive.