RIOT on the BEACH, party in the STREET
Founder and designer Nicole Hanriot-Tinkess has always loved beachwear and travel. When she started in 2012, the person she designed for was a bit like herself-- so using the Beach to Street motto she incorporated plenty of bold colors, eye-catching prints and timeless designs to really make the brand pop and become a favorite of beach babes and gym-goers alike.
The Beach Riot babe is a new wave feminist. A stunning rebel who lives life to the fullest and colors outside the lines. She’s the perfect mix of California cool and modern magnetism--never afraid to be bold and creative with her style!
In 2017, Beach Riot launched an activewear line, Sport Riot, to embody the same jetsetter persona with the lively colors and prints that fans have always loved.
Becoming a mother definitely influenced the brand as Nicole now takes inspiration from her children to make new collections come to life with Mommy + Mini.
In June 2021 the brand released The Pride Collection, pledging to raise $50,000 for The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ+ youth. All proceeds ($10 from every product purchased + direct donation) helped provide LGBTQ+ youth with free, 24/7 crisis counseling via phone, text, and chat.