It began in 1997 with the desire to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today it has evolved into full collections recognized for their meticulously crafted, clean elevated staples.
Helmed by Creative Director Jenny Graham, the collections are created using only the finest fabrics and are manufactured primarily in the United States in fair, safe environments.
Since its inception, giving back has been a part of the company’s core mission. Every year Velvet partners with charitable organizations and supports causes through the development of charity tees as well as product and monetary donations including:
- St. Jude Children’s Research Hospital
- National MS Society
- The Art of Elysium
- Black Lives Matter
- One Tree Planted
Efforts include month-long coat drives at select retail stores as well as donations to The Midnight Mission. They have also contributed to Dress for Success and Catalyst for International Women’s Day. Both organizations support women in professional independence and workplace inclusion.