Make loving your identity a daily ritual. 


Boy Smells began as an experiment in candle-making 2016 in the Los Angeles kitchen of co-founders and real-life partners Matthew Herman and David Kien, both fashion veterans who worked in design (Herman) and product development (Kien)–who began by making the things they’d want to use on a daily basis, products that were fluid and essential.

“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender,” says Matthew. “It’s a permission to harness your power from wherever you want it.”

Boy Smells candles are all developed and designed in Pico Union, Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax blend. They are then  hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California. 

At the end of 2017, Boy Smells launched Boy Smells, Unmentionables their first collection of intimate apparel, a new direction in the brand’s study of closeness. Made for all genders and all sizes (XS thru XXL), Boy Smells' light jersey underwear are made in Peru from luxurious Pima cotton and dyed with a palette of neo-natural colors that are skin-tone adjacent and inclusive

Boy Smells aims to be an eco-friendly company with foam free packaging, minimal usages of plastics and biodegradable shipping materials.